Number Plate Press Releases

Web Trader

February 2005

British Car Registrations is pleased to announce that its web site has been approved under the WebTraderUK scheme.

For anyone unfamiliar with the scheme, it was introduced by the Direct Marketing Association and is designed to encourage consumer confidence in the online shopping environment. Furthermore, it is backed by TrustUK, the self-regulatory body, supported by the Government, which aims to develop consumer confidence in buying goods and services online.

WebTraderUK's pedigree is enhanced further by virtue of the fact that compliance with its code of conduct will be monitored by the Direct Marketing Authority which is chaired by John Bridgeman (former Director General of the Office of Fair Trading).

The core of the scheme is a consumer-focused Code of Practice with which online traders must comply. This Code changes as new legislation or 'best practice' emerges. Compliance is ensured by 'mystery shopping' exercises, monitoring of complaints, and customer feedback mechanisms.

British Car Registrations has always been at the forefront of driving industry standards higher and that reputation is maintained by this approval. There is no doubt that some consumers feel uneasy about buying online. British Car Registrations' web site is fully secure and enables customers who buy online to track their own transactions 24hrs a day every single day of the year. The WebTraderUK scheme can only boost consumer confidence in this very exciting and totally convenient method of shopping and British Car Registrations supports it wholeheartedly.

Look for this logo on websites which indicates that the trader is a member of the WebTraderUK scheme.